Strong route to the cited case and landmark application; the book's synthesis should not substitute for those primary records.
Haara reconstructs the Old Oscar Pepper site's sale and the dispute over continued use of Pepper-related names.
The Pepper–Labrot litigation shows that the right to use an established whiskey name depended on who made the product, where production occurred, which business assets changed hands, and what consumers understood the name to signify.
Chapter 3, “Bourbon Drives the Development of Trademark and Brand Name Rights” — Pepper v. Labrot and place-of-production rights
Chapter 3, “Bourbon Drives the Development of Trademark and Brand Name Rights” — Pepper v. Labrot and place-of-production rights
Textually verified against extracted text and visually located in the complete 199-sheet review on 2026-08-27. Crosswalk verified 2026-09-16 against the local ebook: Chapter 3, “Bourbon Drives the Development of Trademark and Brand Name Rights” — Pepper v. Labrot and place-of-production rights. Internal PDF sheets 36–38; these are file coordinates, not printed pagination. Supersedes prior locator PDF sheet 36 PDF sheet 38.
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Reader locator: Chapter 3, “Bourbon Drives the Development of Trademark and Brand Name Rights” — Pepper v. Labrot and place-of-production rights
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