Siegel 2013 — Prevalence and consumption share have different denominators

Not sales share, all-youth prevalence, adult preference or advertising causality.

Tables 4–5 report Bud Light at 27.9% recent-use prevalence among sampled recent drinkers, but 6.4% of estimated drinks; the top 25 brands comprise 48.9% of estimated drinks.

7

4

All nine pages and six tables examined. Source values verified, not independently re-estimated; supplied pagination differs from final journal pagination.