Use as market history, not proof that the marketing categories have fixed legal definitions or guarantee quality.
The revival was not one product trend but a portfolio of new ways to segment barrels, age, proof, filtration, story, and scarcity.
Blanton’s translated single-malt interest into a single-barrel bourbon; Jim Beam organized distinct flavor and proof profiles into a small-batch collection; Van Winkle used extra-aged sourced stocks to create scarce premium releases. Overseas demand and high pricing helped validate the model.
119
113
Chapter Nine — Into the Twenty-first Century
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Verified evidence record from the complete source review. Use with the linked Source and Literature Note; retain the stated cautions when drafting.
Evidence
Blanton’s translated single-malt interest into a single-barrel bourbon; Jim Beam organized distinct flavor and proof profiles into a small-batch collection; Van Winkle used extra-aged sourced stocks to create scarce premium releases. Overseas demand and high pricing helped validate the model.
Locator
Locator type: Page
Start: 113
End: 119
Source section: Chapter Nine — Into the Twenty-first Century
Context
The revival was not one product trend but a portfolio of new ways to segment barrels, age, proof, filtration, story, and scarcity.
Annotation
Use as market history, not proof that the marketing categories have fixed legal definitions or guarantee quality.
Verification
Status: Verified
Full range checked against the complete PDF text; representative pages visually inspected in the rendered PDF.