A useful causal synthesis, but its market examples and prices reflect the book's circa-2008 research window.
The passage follows post-Prohibition capacity loss, changed consumer tastes, and the mid-century turn toward lighter spirits.
Kosar connects American whiskey's revival to the broader quality-food-and-drink movement, a 'drink less, but drink better' attitude, geographic and corporate consolidation around bourbon and Tennessee whiskey, premium brand extensions, and renewed rye availability.
p. 113 (PDF sheet 115)
p. 110 (PDF sheet 112)
United States
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