Use only with explicit attribution and a 2013 date. The market proportion is the authors’ estimate and must not be presented as current.
The authors broaden the LDI example into an interpretation of sourcing, craft labeling, rye scarcity, and consumers’ difficulty differentiating brands.
In their 2013 market snapshot, the authors estimate that about half of rye brands on shelves came from one industrial facility and argue that only a handful of the remaining non-LDI ryes were produced at the distilleries suggested by their labels.
PDF sheet 108 (displayed p. 71)
Kentucky Whiskey
Searchable text and rendered PDF sheet 108 visually checked on 2026-08-25; displayed ebook page 71.
Evidence
In their 2013 market snapshot, the authors estimate that about half of rye brands on shelves came from one industrial facility and argue that only a handful of the remaining non-LDI ryes were produced at the distilleries suggested by their labels.
Locator
Locator type: Page
Start: PDF sheet 108 (displayed p. 71)
End: Same as start or not applicable
Source section: Kentucky Whiskey
Context
The authors broaden the LDI example into an interpretation of sourcing, craft labeling, rye scarcity, and consumers’ difficulty differentiating brands.
Annotation
Use only with explicit attribution and a 2013 date. The market proportion is the authors’ estimate and must not be presented as current.
Verification
Status: Verified
Searchable text and rendered PDF sheet 108 visually checked on 2026-08-25; displayed ebook page 71.