Evidence for brand heritage as curated memory and for the source's self-critical method; it does not prove deliberate concealment by a particular company.
The closing section of Part II explicitly reflects on brands, family memory, advertising, and the need to interrogate the stories people inherit.
Thompson treats the Pappy story and his own family stories as myths that can provide purpose and continuity while also masking loss, ambition, privilege, and difficult history.
PDF sheet 124
PDF sheet 121
Part II, Chapter 23
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