Useful as a map of institutions and practices; attendance, prices, and named publications are historical snapshots.
The passage follows brand merchandising and precedes the discussion of purism and microdistilling.
Kosar describes a modern whiskey culture organized through visitor centers, writers and specialist publications, tasting events, festivals, premium bottles, auctions, and private collections, turning knowledge, travel, rarity, and connoisseurship into parts of the market.
p. 123 (PDF sheet 125)
p. 122 (PDF sheet 124)
Adoration and Worship
Full range checked against searchable PDF text and rendered page images on 2026-08-26; printed and PDF-sheet locators confirmed.
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