A brand story's use is not independent proof of its historical content.
Gaytán and Yel, Against the Grain (2024); supplied PDF pagination.
Utah craft brands use local religious history, irony, place and origin stories to distinguish themselves; these narratives are examined as authenticity work.
12
10
Idiosyncratic Authenticity
Paraphrase checked against the supplied PDF. Verification denotes fidelity to source, not independent truth validation.
No access
Located evidence
Utah craft brands use local religious history, irony, place and origin stories to distinguish themselves; these narratives are examined as authenticity work.
Locator and context
PDF 10–12; Idiosyncratic Authenticity. Gaytán and Yel, Against the Grain (2024); supplied PDF pagination.
Interpretation limits
A brand story's use is not independent proof of its historical content.
Paraphrase checked against the supplied PDF. Verification denotes fidelity to source, not independent truth validation.