Tags
Legacy Single Excerpt
Legacy Associated Permanent Note
Content
Citation(s) & Footnote(s)
Book(s)Whiskey Literature Notes Database (USWA)
Source argument
TIME connects bourbon promotion with postwar competition and lower-proof marketing.
Evidence map
Original article, October 27, 1958: opening campaign paragraphs; market-share and proof paragraphs; closing forecast.
Researcher synthesis
Evidence of contemporary promotional rhetoric, not proof of its eventual success.
Assessment
Schenley was reportedly the Institute’s sole initial member. Market percentages use different denominators. Forecasts are not outcomes; imagined dialogue is not testimony. Historical anecdotes require corroboration. Exclude modern sponsored insertions.
Completion checklist
Durable full-source preservation verified: direct archive download returned HTTP 406.
Native page presentation checked.
Linked evidence records and cross-source verification completed.
Review date: September 12, 2026. Content reading is not equivalent to preservation or publication readiness.
