Equipment and organizational capacity can reshape a planned spirits business.
The narrative is not an industry failure-rate study; participant accounts and financial claims were not independently audited.
Stursa describes an intended rye-based operation changing its early product plan because of equipment costs, then struggling with sales, expenses, and reporting responsibilities. He labels this an atypical case. The chapter continues through its 2013 reopening and ongoing 2016 operation; the 2012 closure was not permanent.
Full-source audit extends case through reopening and 2016; no permanent failure implied.
Idea
Equipment and organizational capacity can reshape a planned spirits business.
Case
Stursa describes an intended rye-based operation changing its early product plan because of equipment costs, then struggling with sales, expenses, and reporting responsibilities. He labels this an atypical case. The chapter continues through its 2013 reopening and ongoing 2016 operation; the 2012 closure was not permanent.
Qualification
The narrative is not an industry failure-rate study; participant accounts and financial claims were not independently audited.
Connections
