Content
Citation(s) & Footnote(s)
Book(s)Complete source processing. The accessible web page was read in full, metadata-checked, critically assessed, and converted into verified locator-level evidence on 2026-08-29.
Source
No access
Core summary
AWRI presents paired preference as a two-sample, coded, forced-choice test, with balanced serving orders and significance determined from the number preferring one sample.
Author argument
A valid paired-preference comparison standardizes presentation and asks one clear preference question.
Evidence map
Strong practical guidance from a recognized wine research institute.
Critical assessment
Examples are written for wine, but the sensory-test logic transfers to beverage comparisons; the page provides a compact protocol rather than full study-design theory.
Retrieval and synthesis
A consumer blending pilot can use coded A/B samples and recorded serving order; the result indicates group preference under that test, not the size or cause of a sensory difference.
Publication-stage controls
Open questions
Pilot panel size and repetition should be set before testing and reported transparently.
