A caution that preference and memory can bias descriptive tasting.
PDF80 combines illustrative prose and a cautious claim of evidence for unnoticed odor effects. It does not prove universal unconscious control, a marketing effect size or reliable manipulation of individuals.
Olfaction is not a neutral label reader: odors guide attraction and avoidance, evoke emotion, and can affect mood and behavior even without conscious awareness.
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Know Your Nose
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