Mosher, Randy. Your Tasting Brain: A Sensory Approach to Wine, Beer, and Other Pleasures. Chicago: University of Chicago Press, 2026.
Olfaction is not a neutral label reader: odors guide attraction and avoidance, evoke emotion, and can affect mood and behavior even without conscious awareness.
Randy Mosher, Your Tasting Brain: A Sensory Approach to Wine, Beer, and Other Pleasures (Chicago: University of Chicago Press, 2026), PDF p. 80.
Randy Mosher, Your Tasting Brain: A Sensory Approach to Wine, Beer, and Other Pleasures (Chicago: University of Chicago Press, 2026), PDF p. 80.
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Mosher, Your Tasting Brain, PDF p. 80.
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