PDF 13 prints '80,000 thousand cases'; do not silently convert this into reliable volume. Claims of uninterrupted double-digit growth and a decisive role in the premium category are participant interpretations. The compressed Blanton's/Small Batch chronology and landmark firsts need external checking.
Original PDF pagination, not ebook reader counters. Attributed paraphrase.
The account dates a Wall Street Journal feature to August 1, 1980, and reports more than 25,000 letters. The family answered inquiries and maintained contact while waiting six years for expanded output to mature, placing limited bottles in prominent restaurants and attracting distributors. The agency helped translate a founder's product vision into communication.
14
11
Publicity, maturation delay and distribution
All supplied pages read; source fidelity only, not independent factual authentication.
No access › The Maker’s Mark Story — full-source analysis, PDF 1–59
Evidence
The account dates a Wall Street Journal feature to August 1, 1980, and reports more than 25,000 letters. The family answered inquiries and maintained contact while waiting six years for expanded output to mature, placing limited bottles in prominent restaurants and attracting distributors. The agency helped translate a founder's product vision into communication.
Location and context
Original PDF 11–14; Publicity, maturation delay and distribution. Attributed paraphrase, not a direct quotation.
Annotation
PDF 13 prints '80,000 thousand cases'; do not silently convert this into reliable volume. Claims of uninterrupted double-digit growth and a decisive role in the premium category are participant interpretations. The compressed Blanton's/Small Batch chronology and landmark firsts need external checking.
Verification
Source fidelity and page range checked. Independent historical verification remains separate.
Whitaker 2017 — Publicity, maturation delay and distribution — PDF 11–14