Whitaker, Joel. The Maker's Mark Story: From Dream to Major Brand in Two Generations. Whitaker & Company, Publishers, Inc., 2017. Supplied 59-page PDF ebook capture.
Whitaker, Joel. The Maker's Mark Story: From Dream to Major Brand in Two Generations. Whitaker & Company, Publishers, Inc., 2017. Supplied 59-page PDF ebook capture. PDF 11–14.
Whitaker, Joel. The Maker's Mark Story: From Dream to Major Brand in Two Generations. Whitaker & Company, Publishers, Inc., 2017. Supplied 59-page PDF ebook capture. PDF 11–14.
14
11
Whitaker, The Maker's Mark Story, PDF 11–14.
Publicity, maturation delay and distribution
Locator and source fidelity checked; not independent authentication of the book's claims.
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Citation
Whitaker, Joel. The Maker's Mark Story: From Dream to Major Brand in Two Generations. Whitaker & Company, Publishers, Inc., 2017. Supplied 59-page PDF ebook capture. Original PDF 11–14.
Evidence and limits
PDF 13 prints '80,000 thousand cases'; do not silently convert this into reliable volume. Claims of uninterrupted double-digit growth and a decisive role in the premium category are participant interpretations. The compressed Blanton's/Small Batch chronology and landmark firsts need external checking.