Author’s argument
PDF 13–18 rejects a simple transfer of the craft-beer story to spirits, acknowledges capable large producers and argues for small-batch terminology. This helps expose the multiple meanings packed into craft.
Critical assessment
The introduction moves from recognizing large-producer competence to broadly praising small batches. That evaluative move requires sensory evidence beyond the narrative. Statements about regulation and industry numbers describe the book’s period; they are not current advice.
Course use
Unpack ownership, production method, output and marketing into separate claims. Ask learners what evidence would support each, then conduct sensory assessment independently of the craft label.
Connections
Whiskey and Philosophy — Authenticity, categories and sensory resemblance helps distinguish category membership from sensory judgment.
Risen — Reading ratings and dated bottle accounts (2013) reinforces explicit author viewpoint and edition context.