Ariely, Dan. Predictably Irrational: The Hidden Forces That Shape Our Decisions. Revised and expanded edition. HarperCollins e-books, May2009. Adobe Digital Edition. ISBN9780061958724.
Dan Ariely, Predictably Irrational, revised and expanded edition(2009), suppliedPDF sheets1–360; publication details318. Use chapter-specific PDF-sheet locators and later evidence notices in the linked Literature Note.
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Predictably Irrational — Context, Evidence Updates And Academy Decision Design