Curtis, Wayne. And a Bottle of Rum: A History of the New World in Ten Cocktails. Revised and updated. New York: Broadway Books, 2018. eISBN9780525575030. User-supplied PDF.
Curtis describes surplus, price wars, Puerto Rican maturation requirements, tax-funded advertising, Rumster recipe promotions and increasingly light/dry tastes. Vodka's growth is a comparative context for American whiskey's midcentury market.
Wayne Curtis, And a Bottle of Rum, revised and updated (2018), supplied PDF pp. 189-193.
Wayne Curtis, And a Bottle of Rum: A History of the New World in Ten Cocktails, revised and updated (New York: Broadway Books, 2018), supplied PDF pp. 189-193.
PDF 189-193
Curtis, And a Bottle of Rum, PDF 189-193.
Postwar rum marketing and the rise of light spirits
Source and supplied-PDF locator verified against read text/images. Book-era legal, market-share and ownership figures are not current data. Compare Herlihy before using the compressed Smirnoff/Heublein origin account; marketing claims about breath or health are not endorsed. Ready denotes reusable source-locator reference, not publication clearance.
No access / Whiskey Citations & Footnotes Database (USWA)
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Source No access; supplied PDF 189-193; Postwar rum marketing and the rise of light spirits.
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Wayne Curtis, And a Bottle of Rum: A History of the New World in Ten Cocktails, revised and updated (New York: Broadway Books, 2018), supplied PDF pp. 189-193.
Short form: Curtis, And a Bottle of Rum, PDF 189-193.
PDF locators refer to the supplied file; no print pagination inferred.
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