Herlihy, Patricia. Vodka: A Global History. London: Reaktion Books, 2012.
The brand chapter describes sculptural bottles, premium price positioning, celebrity endorsement, demographic and religious marketing, charities, anti-hype campaigns, no-label campaigns and mobile promotion.
Patricia Herlihy, Vodka: A Global History (London: Reaktion Books, 2012), supplied PDF pp. 66–85.
Patricia Herlihy, Vodka: A Global History (London: Reaktion Books, 2012), supplied PDF pp. 66–85. eISBN 9781861899545. PDF locators differ from printed-edition index references.
PDF 85
PDF 66
Herlihy, Vodka, PDF 66–85.
Packaging and audience identity are not liquid-quality evidence
Evidence about representation and commercial positioning. Producer statements and stereotyped demographic inferences are not objective sensory findings or universal consumer behavior. Source-fidelity citation; no external-original quote authentication performed. Ready status, when set, permits attributed discussion only.
No access / Whiskey Citations & Footnotes Database (USWA)
Source and locator
No access. Supplied PDF 66–85; printed-edition index pagination differs. Evidence 
Formatted outputs
Full/footnote: Patricia Herlihy, Vodka: A Global History (London: Reaktion Books, 2012), supplied PDF pp. 66–85.
Short: Herlihy, Vodka, PDF 66–85.
Bibliography: Herlihy, Patricia. Vodka: A Global History. London: Reaktion Books, 2012. eISBN 9781861899545.
Usage map
Analysis
Verification boundary
Evidence about representation and commercial positioning. Producer statements and stereotyped demographic inferences are not objective sensory findings or universal consumer behavior.
This citation supports attributed discussion of the source. It does not authenticate quoted originals, producer claims or historical/statistical/legal/medical assertions.