Huckelbridge, Dane. Bourbon: A History of the American Spirit. New York: William Morrow, 2014.
After wartime mobilization and export growth, bourbon benefited from American global influence but later lost domestic cultural ground to vodka, lighter drinks, changing generations, and modernity-oriented marketing.
Dane Huckelbridge, Bourbon: A History of the American Spirit (New York: William Morrow, 2014), PDF sheets 198–216.
Dane Huckelbridge, Bourbon: A History of the American Spirit (New York: William Morrow, 2014), PDF sheets 198–216.
PDF sheet 216
PDF sheet 198
Huckelbridge, Bourbon, PDF sheets 198–216.
Chapter 8 — Postwar boom and decline
2026-09-29: fresh supplied-copy review covered all 320 sheets and 87 enlarged visuals. This entry is checked for fidelity to the cited passage, not independent truth. Copy lacks at least endnotes 39–56; earlier complete-source wording is superseded. Advertisements establish positioning, not campaign effectiveness. PDF205 explicitly advertises straight whiskey and a grain-neutral-spirit blend; brand identity does not determine product category.
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