Advertisements establish positioning, not campaign effectiveness. PDF205 explicitly advertises straight whiskey and a grain-neutral-spirit blend; brand identity does not determine product category.
The narrative uses advertising and popular culture to explain category identity.
After wartime mobilization and export growth, bourbon benefited from American global influence but later lost domestic cultural ground to vodka, lighter drinks, changing generations, and modernity-oriented marketing.
PDF sheet 216
PDF sheet 198
Chapter 8 — Postwar boom and decline
2026-09-29: fresh supplied-copy review covered all 320 sheets and 87 enlarged visuals. This entry is checked for fidelity to the cited passage, not independent truth. Copy lacks at least endnotes 39–56; earlier complete-source wording is superseded. Advertisements establish positioning, not campaign effectiveness. PDF205 explicitly advertises straight whiskey and a grain-neutral-spirit blend; brand identity does not determine product category.
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