Pacult, F. Paul. Buffalo, Barrels, & Bourbon: The Story of How Buffalo Trace Distillery Became the World’s Most Awarded Distillery. Hoboken, NJ: John Wiley & Sons, 2021.
The book traces American whiskey’s postwar strength and subsequent decline alongside changing advertising, consumer tastes, and vodka’s rise, framing the 1960s–1970s as a crisis of category relevance.
F. Paul Pacult, Buffalo, Barrels, & Bourbon: The Story of How Buffalo Trace Distillery Became the World’s Most Awarded Distillery (Hoboken, NJ: John Wiley & Sons, 2021), PDF sheets 139–142.
F. Paul Pacult, Buffalo, Barrels, & Bourbon: The Story of How Buffalo Trace Distillery Became the World’s Most Awarded Distillery (Hoboken, NJ: John Wiley & Sons, 2021), PDF sheets 139–142.
PDF sheet 142
PDF sheet 139
Pacult, Buffalo, Barrels, & Bourbon, PDF sheets 139–142.
Chapter 13 — American whiskey decline
Fresh full-copy audit, 2026-09-29. PDF139–142: generational taste explanations are interpretation.1964resolution says distinctiveUSproduct, not exact NativeSpirit wording; House archives says concurrentresolution was not a law. https://history.house.gov/Records-and-Research/Listing/lfp_010/
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