Use as a narrative bridge; corroborate sales totals with industry data.
The analysis combines trade trends with examples of dated marketing.
The book traces American whiskey’s postwar strength and subsequent decline alongside changing advertising, consumer tastes, and vodka’s rise, framing the 1960s–1970s as a crisis of category relevance.
PDF sheet 142
PDF sheet 139
Chapter 13 — American whiskey decline
Fresh full-copy audit, 2026-09-29. PDF139–142: generational taste explanations are interpretation.1964resolution says distinctiveUSproduct, not exact NativeSpirit wording; House archives says concurrentresolution was not a law. https://history.house.gov/Records-and-Research/Listing/lfp_010/
Capture evidence faithfully. Select one Source, record a usable locator, and preserve enough surrounding context to prevent misquotation.
Evidence
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Location and context
Record Locator Type, Locator Start, Locator End when needed, and Source Section. Explain the surrounding argument in Context.
Annotation
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