Raitz, Karl. Making Bourbon: A Geographical History of Distilling in Nineteenth-Century Kentucky. University Press of Kentucky,2020.
Licensing, marks, labels, names and ownership could persist or change separately from the liquid and producing plant; McKenna allowed Weller to use its label on other whiskey.
Karl Raitz, Making Bourbon: A Geographical History of Distilling in Nineteenth-Century Kentucky (University Press of Kentucky,2020), chap. 18, “Naming and Branding”.
Raitz, Karl. Making Bourbon: A Geographical History of Distilling in Nineteenth-Century Kentucky. University Press of Kentucky,2020. chap. 18, “Naming and Branding”.
chap. 18, “Naming and Branding”
Raitz, Making Bourbon, chap. 18, “Naming and Branding”.
chap. 18, “Naming and Branding”
Citation-ready to this supplied source only; PDF-screen locators are not print pagination. No independent corroboration or public quotation permission implied. Trademark first use, application, registration and brand revival are distinct. Brand continuity cannot prove same formula, site or whiskey. Crosswalk 2026-09-16: actual contents and chapter openings checked in supplied 1001-sheet ebook. Reader locator is chapter/section-level, not a pinpoint quotation or certified print-page equivalence. Internal original PDF coordinates: 640–654.
No access / No access
Ready to cite this supplied source; not blanket publication clearance for its factual claims.
Citation
Raitz, Karl. Making Bourbon: A Geographical History of Distilling in Nineteenth-Century Kentucky. University Press of Kentucky,2020. chap. 18, “Naming and Branding”.
Use and evidence
Licensing, marks, labels, names and ownership could persist or change separately from the liquid and producing plant; McKenna allowed Weller to use its label on other whiskey.
Verification and limits
Trademark first use, application, registration and brand revival are distinct. Brand continuity cannot prove same formula, site or whiskey.
PDF screens640–654, not printed pages. Paraphrase only; primary materials cited by Raitz have not been independently inspected merely because they appear in his bibliography.