Trademark first use, application, registration and brand revival are distinct. Brand continuity cannot prove same formula, site or whiskey.
Making Bourbon (2020). Chapter/section-level source paraphrase, not independent historical corroboration. Original PDF coordinates are retained in internal verification notes.
Licensing, marks, labels, names and ownership could persist or change separately from the liquid and producing plant; McKenna allowed Weller to use its label on other whiskey.
chap. 18, “Naming and Branding”
chap. 18, “Naming and Branding”
Faithful capture of supplied source, not independent historical corroboration. Trademark first use, application, registration and brand revival are distinct. Brand continuity cannot prove same formula, site or whiskey. Crosswalk 2026-09-16: actual contents and chapter openings checked in supplied 1001-sheet ebook. Reader locator is chapter/section-level, not a pinpoint quotation or certified print-page equivalence. Internal original PDF coordinates: 640–654.
No access / No access
Located paraphrase, not a direct quotation. Verified against the supplied source, not independently corroborated.
Located evidence
Licensing, marks, labels, names and ownership could persist or change separately from the liquid and producing plant; McKenna allowed Weller to use its label on other whiskey.
Locator and context
chap. 18, “Naming and Branding”. Making Bourbon (2020). Chapter/section-level source paraphrase, not independent historical corroboration. Original PDF coordinates are retained in internal verification notes. Research topic: Brands and production continuity.
Annotation and limits
Trademark first use, application, registration and brand revival are distinct. Brand continuity cannot prove same formula, site or whiskey.
Linked analysis and citation
