Spoelman, Colin, and David Haskell. Dead Distillers: A History of the Upstarts and Outlaws Who Made American Spirits. New York: Abrams Image, 2016.
Competing internal and agency accounts of Maker’s Mark’s product and brand creation.
Colin Spoelman and David Haskell, Dead Distillers: A History of the Upstarts and Outlaws Who Made American Spirits (New York: Abrams Image, 2016), PDF sheets 220–222.
Colin Spoelman and David Haskell, Dead Distillers: A History of the Upstarts and Outlaws Who Made American Spirits (New York: Abrams Image, 2016), PDF sheets 220–222.
222
220
Spoelman and Haskell, Dead Distillers, PDF sheets 220–222.
Bill Samuels Sr. and Maker’s Mark profile
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