Concrete primary testimony that aged-whiskey quality targets can make an inventory shortage preferable to changing age or blend architecture.
The example is offered as company testimony about a nine-year, 100-proof product and the cost of preserving its target profile.
Noe says Beam allowed a Knob Creek shortage rather than stretch remaining stock or bottle younger whiskey, accepting lost sales until appropriately aged product was ready.
PDF sheet 116
The Beam Way — Quality
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