Proposed audience brief, integrated plan, optional participation and service-aware acquisition. Factual/statistical/arithmetic corrections in linked Literature Note.
2018Portfolio/Penguin ebook-derived supplied PDF. All192sheets read,19visual/layout sheets examined.
Godin links a defined audience and intended change to a delivered promise (PDF28–37), distinguishes five business-plan components (102–104), treats permission as voluntary relevance (134–139), and says communities are not owned (162–167). These are author frameworks, not measured Academy effects.
192
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Whole-book critical map; especially28–37,102–104,134–139,162–167
Verified as faithful source paraphrase through full reading, not independent validation of all book claims. Primary checks correct JCPenney magnitude, Lash Lure chronology, Hamilton run, normal distribution assumptions and HugDug/AmazonSmile chronology.
This Is Marketing — audience, permission and a testable business plan
Scope
Paraphrase and locator map for full supplied-copy examination. Read the linked critical review for primary links, diagram limitations, arithmetic checks, cross-book synthesis and six proposed applications. Verified status confirms source fidelity; it does not certify Godin's generalizations.