The proposed survey in Proctor's 1949 letter is not a completed statistical study. Testimonials are selected, not representative taste data. The humorous medical misunderstanding is not evidence of treatment. Pappy's publicly cultivated persona is part of the product story.
Original PDF pagination in the supplied 291-page expanded ebook capture, not its displayed reader counters. This is an attributed paraphrase, not a quotation.
Letters reproduce Bernard Baruch's wish to obtain Weller for gifts, George Douglas's humorous misreading of adjoining advertisements, Richard C.Proctor's personal preference for Old Fitzgerald and suggestion of a trade survey, and Angus D.MacLean's 1961 Rebel Yell reminiscence. Commentary discusses 100-proof positioning, moderation, publicity and the 1964 leadership transition.
217
208
Chapter 16 — reputation and endorsements
Read against supplied PDF. Verification means source fidelity and locator checked, not independent validation of each historical or technical claim.
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Evidence
Letters reproduce Bernard Baruch's wish to obtain Weller for gifts, George Douglas's humorous misreading of adjoining advertisements, Richard C.Proctor's personal preference for Old Fitzgerald and suggestion of a trade survey, and Angus D.MacLean's 1961 Rebel Yell reminiscence. Commentary discusses 100-proof positioning, moderation, publicity and the 1964 leadership transition.
Location and context
Original PDF pages 208–217. Part 1 holds original 1–97; part 2 holds 98–194; part 3 holds 195–291. These are not the ebook's reader counters.
Source section: Chapter 16 — reputation and endorsements. Attributed paraphrase, not a direct quotation.
Annotation
The proposed survey in Proctor's 1949 letter is not a completed statistical study. Testimonials are selected, not representative taste data. The humorous medical misunderstanding is not evidence of treatment. Pappy's publicly cultivated persona is part of the product story.
Verification
Read against the supplied source. Verified refers to source fidelity and recoverable location, not independent confirmation of every claim.