Useful producer recollection and dated marketing history, not causal proof that one brand or television show caused the renaissance. Do not treat expensive, older, small-batch or single-barrel as guarantees of quality. Product launch dates need primary corroboration before timeline publication.
Carlton, 2017, first edition. E-reader screen captures; not printed page numbers.
A glut and declining image form the backdrop for Maker's Mark premium positioning, Margie Samuels' bottle and wax design, Blanton's and single-barrel marketing, Booker's and small-batch releases, traveling distiller ambassadors and revival through cocktails. Four Roses receives a detailed account of domestic withdrawal, Japanese sales, Rutledge's quality turnaround, Kirin and US relaunch. Limited-release catalogues document the market at publication.
Original PDF screen 99
Original PDF screen 65
Chapter 2 — Making Its Mark
Paraphrase checked in full-source reading with visual review. Verified means fidelity to this supplied source, not independent confirmation. Useful producer recollection and dated marketing history, not causal proof that one brand or television show caused the renaissance. Do not treat expensive, older, small-batch or single-barrel as guarantees of quality. Product launch dates need primary corroboration before timeline publication.
Evidence
A glut and declining image form the backdrop for Maker's Mark premium positioning, Margie Samuels' bottle and wax design, Blanton's and single-barrel marketing, Booker's and small-batch releases, traveling distiller ambassadors and revival through cocktails. Four Roses receives a detailed account of domestic withdrawal, Japanese sales, Rutledge's quality turnaround, Kirin and US relaunch. Limited-release catalogues document the market at publication.
Location and context
Chapter 2 — Making Its Mark. Original PDF screens 65–99; these are capture indices, not printed pagination. 
Annotation
Useful producer recollection and dated marketing history, not causal proof that one brand or television show caused the renaissance. Do not treat expensive, older, small-batch or single-barrel as guarantees of quality. Product launch dates need primary corroboration before timeline publication.