Directly supports the trial architecture: detect difference, describe direction, and judge liking or target fit as separate questions.
The authors synthesize established sensory and consumer-testing methods rather than reporting a new whiskey experiment.
The review distinguishes discrimination tests, descriptive analysis, holistic sorting or projective mapping, and hedonic liking measures, and recommends blind testing when the purpose is to isolate intrinsic product effects from price, label, origin, or brand.
12
11
Sensory marketing; Sensory attributes of alcoholic spirits
Checked against supplied PDF pages 11–12; method categories and the purpose of blinding are preserved.
Whiskey Knowledge Databases › Whiskey Excerpts Database
Verification: Paraphrase checked against pages 11–12 of the complete supplied source.
Evidence
The review distinguishes discrimination tests, descriptive analysis, holistic sorting or projective mapping, and hedonic liking measures, and recommends blind testing when the purpose is to isolate intrinsic product effects from price, label, origin, or brand.
Location and context
Locator: Pages 11–12
Source section: Sensory marketing; Sensory attributes of alcoholic spirits
The authors synthesize established sensory and consumer-testing methods rather than reporting a new whiskey experiment.
Research application
Use separate questions for difference detection, descriptive direction, and liking or target fit; do not treat these outcomes as interchangeable.
Verification notes
Checked against pages 11–12. Method categories and the purpose of blinding are preserved.