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Acitelli — Craft identity, scale and sensory claims

Acitelli — Craft identity, scale and sensory claims

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Author’s argument

PDF 13–18 rejects a simple transfer of the craft-beer story to spirits, acknowledges capable large producers and argues for small-batch terminology. This helps expose the multiple meanings packed into craft.

Critical assessment

The introduction moves from recognizing large-producer competence to broadly praising small batches. That evaluative move requires sensory evidence beyond the narrative. Statements about regulation and industry numbers describe the book’s period; they are not current advice.

Course use

Unpack ownership, production method, output and marketing into separate claims. Ask learners what evidence would support each, then conduct sensory assessment independently of the craft label.

Connections

Whiskey and Philosophy — Authenticity, categories and sensory resemblance helps distinguish category membership from sensory judgment.

Risen — Reading ratings and dated bottle accounts (2013)Risen — Reading ratings and dated bottle accounts (2013) reinforces explicit author viewpoint and edition context.

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Acitelli — Craft definitions and small-batch advocacyAcitelli — Craft definitions and small-batch advocacy
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A craft designation compresses several independently testable claimsA craft designation compresses several independently testable claims
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Acitelli — Craft definitions and small-batch advocacy — citationAcitelli — Craft definitions and small-batch advocacy — citation
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