A questionnaire study of 150 usable responses recruited through ten Yarra Valley cellar doors examines reported consumption, purchasing and sensory preferences. It provides hypotheses about consumer differences and practical questions for market research.
Source And Coverage
No access
Johan Bruwer, Anthony Saliba and Barbara Miller (2011) — DOI
PDF sheets 1, 5–6 and selected results/discussion tables and text.
Review completed October 24, 2026 using whole-file searchable extraction and targeted reading. “Complete” describes this scoped note, not an exhaustive audit. Page locators refer to the supplied PDF unless printed pages are specified.
Findings And Method
A questionnaire study of 150 usable responses recruited through ten Yarra Valley cellar doors examines reported consumption, purchasing and sensory preferences. It provides hypotheses about consumer differences and practical questions for market research.
Evidence Boundaries
These are volunteered questionnaire responses, not blind sensory outcomes or representative whiskey-market estimates. Demographic group averages do not predict an individual's palate. Some tabulated significance values and accompanying prose warrant independent checking before numerical reuse. Historical spending is not evidence for today's USWA price.
Blending Lab Application — Researcher Synthesis
Separate declared identity and preferences from observed blind liking and actual purchasing. Use interviews to formulate hypotheses; validate them with the intended audience before choosing paid benefits or segments.
The practical recommendation is distinct from the authors' tested result. Established chemistry and measurement definitions can be taught directly; a particular whiskey's response, a consumer segment or a profitable offer still requires appropriate evidence.
Connected Research
- No access — compare method, population and outcome before combining evidence.
- No access — compare method, population and outcome before combining evidence.
Academy Use
The Short Version can teach the practical comparison; the Full Story should explain the mechanism, source method and limits. Use this note with No access and No access.
Pricing and membership remain proposals to test; this source does not validate a commercial offer.
Linked Analyses And Batch Register
Determining the Impact of Consumer Characteristics to Project Sensory Preferences in Commercial White Wines — Evidence and Blending Lab Applications- Preference Segments among Declared Craft Beer Drinkers: Perceptual, Attitudinal and Behavioral Responses Underlying Craft-Style vs. Traditional-Style Flavor Preferences — Evidence and Blending Lab Applications
No access