Twelve selected commercial white wines were profiled by ten trained assessors and evaluated by 120 consumers recruited into three anticipated marketing groups. Those groups did not neatly separate blind preferences; clustering observed liking produced a different segmentation, with a large sweeter/fruity preference group.
Source And Coverage
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Isabelle Lesschaeve, Amy Bowen and Johan Bruwer (2012) — DOI
PDF sheets 2–4 and 7; participant selection, descriptive profiling, preference design and conclusions.
Review completed October 24, 2026 using whole-file searchable extraction and targeted reading. “Complete” describes this scoped note, not an exhaustive audit. Page locators refer to the supplied PDF unless printed pages are specified.
Findings And Method
Twelve selected commercial white wines were profiled by ten trained assessors and evaluated by 120 consumers recruited into three anticipated marketing groups. Those groups did not neatly separate blind preferences; clustering observed liking produced a different segmentation, with a large sweeter/fruity preference group.
Evidence Boundaries
The wines, market, price band and recruitment constrain generalization. A preference cluster formed in the study is not an externally validated recommendation algorithm. Results do not establish that all whiskey consumers prefer sweetness or that demographics never matter.
Blending Lab Application — Researcher Synthesis
Let users discover and revise preferences through their own coded comparisons. Evaluate the Lab's audience hypotheses through completed exercises and purchasing behavior rather than presumed palate types.
The practical recommendation is distinct from the authors' tested result. Established chemistry and measurement definitions can be taught directly; a particular whiskey's response, a consumer segment or a profitable offer still requires appropriate evidence.
Connected Research
- No access — compare method, population and outcome before combining evidence.
- No access — compare method, population and outcome before combining evidence.
Academy Use
The Short Version can teach the practical comparison; the Full Story should explain the mechanism, source method and limits. Use this note with No access and No access.
Pricing and membership remain proposals to test; this source does not validate a commercial offer.
Linked Analyses And Batch Register
Consumer Behaviour and Sensory Preference Differences: Implications for Wine Product Marketing — Evidence and Blending Lab Applications- Preference Segments among Declared Craft Beer Drinkers: Perceptual, Attitudinal and Behavioral Responses Underlying Craft-Style vs. Traditional-Style Flavor Preferences — Evidence and Blending Lab Applications
No access