Seventy-three consumers evaluated wines in a sequence involving blind tasting, discussion and informed evaluation. Negative expectations about low-alcohol wines did not translate into a uniform significant overall decrease in every observed outcome; support for the proposed cue effects was qualified.
Source And Coverage
No access
Masson, Aurier and d'Hauteville (2007)
PDF sheets 6–8, 10 and 12–13; conference paper methods and selected results.
Review completed October 24, 2026 using whole-file searchable extraction and targeted reading. “Complete” describes this scoped note, not an exhaustive audit. Page locators refer to the supplied PDF unless printed pages are specified.
Findings And Method
Seventy-three consumers evaluated wines in a sequence involving blind tasting, discussion and informed evaluation. Negative expectations about low-alcohol wines did not translate into a uniform significant overall decrease in every observed outcome; support for the proposed cue effects was qualified.
Evidence Boundaries
Fixed task order and intervening group discussion complicate causal inference. Standard and reduced-alcohol wines were not simply the same base wine with one variable changed. Perceived quality/liking and purchase intention are not laboratory quality or actual purchases.
Blending Lab Application — Researcher Synthesis
Keep blind impressions intact and save later informed impressions as a distinct observation. An educational before/after exercise can reveal personal context effects, but a formal causal study needs appropriate counterbalancing and controls.
The practical recommendation is distinct from the authors' tested result. Established chemistry and measurement definitions can be taught directly; a particular whiskey's response, a consumer segment or a profitable offer still requires appropriate evidence.
Connected Research
- No access — compare method, population and outcome before combining evidence.
- No access — compare method, population and outcome before combining evidence.
Academy Use
The Short Version can teach the practical comparison; the Full Story should explain the mechanism, source method and limits. Use this note with No access and No access.
Pricing and membership remain proposals to test; this source does not validate a commercial offer.
Linked Analyses And Batch Register
Off-Flavours and Unpleasantness Are Cues for the Recognition and Valorization of Organic Wines by Experienced Tasters — Evidence and Blending Lab Applications- The Influence of Selected Senses on Consumer Experience: A Brandy Case — Evidence and Blending Lab Applications
No access