A consumer liking or preference result applies to the sampled target population, products, comparison set, serving context, and questions rather than to consumers in general.
A well-sampled study can support a broader inference when its population and sampling frame justify it; the limitation is against unstated generalization.
A prototype may perform differently among bourbon enthusiasts, casual drinkers, cocktail users, or a mixed audience. Benchmarks, branding exposure, use occasion, and comparison set can also change what the response means.
Synthesized from public ASTM E2943 and ISO 11136 scopes. Full licensed standards and exact statistical prescriptions were not accessed.
A Zettel is one durable idea in your own words—not a quotation, source summary, or draft-book claim.
Atomic idea
State one complete idea. It should be understandable on its own and specific enough to connect to other notes.
Reasoning
Explain why the idea is true or useful in Rationale and Implications. Record meaningful objections or exceptions in Counterpoints.
Provenance
Connect one or more Literature Notes. Direct source relations are legacy-only; trace evidence through the literature-note and excerpt chain.
Connections
Apply approved Tags for retrieval and one or more Themes only when the note genuinely advances those interpretive threads.