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ASTM E2943 — Consumer liking and preference require a defined target group and comparison frame
ASTM E2943 — Consumer liking and preference require a defined target group and comparison frame

ASTM E2943 — Consumer liking and preference require a defined target group and comparison frame

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Tags
Hedonic Consumer TestingHedonic Consumer TestingConsumer Test-and-LearnConsumer Test-and-LearnBlind Comparative TastingBlind Comparative TastingSensory Method SelectionSensory Method Selection
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Legacy Single Excerpt
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Legacy Associated Permanent Note
Content
Citation(s) & Footnote(s)
Book(s)
One Literature Note synthesizes one Source. It should be understandable without reopening the source while remaining traceable to exact Excerpts.

Source argument

Summarize the author's central argument and relevant reasoning in your own words.

Evidence map

Connect the exact Excerpts that support this note. Do not place unlocated quotations only in the page body.

Researcher synthesis

Explain what the source contributes to the project, how it connects to other research, and where you agree, disagree, or remain uncertain.

Assessment

Record evidence quality, source limitations, and open questions. Separate the author's position from your interpretation.

Completion checklist

Exactly one canonical Source is related.
Every consequential assertion is backed by one or more Excerpts.
Core Summary is complete.
Author Argument and Researcher Synthesis are distinct.
Limitations and open questions are recorded.
Candidate durable ideas have been promoted to Zettels.
Note Status is Complete only after this checklist passes.
Date
August 29, 2026
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Contributors
ASTM InternationalASTM International
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Source
No access
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Excerpts
ASTM — Consumer tests should use a defined group, comparison set, and decision contextASTM — Consumer tests should use a defined group, comparison set, and decision contextASTM — Liking, choice, and descriptive response are different measurementsASTM — Liking, choice, and descriptive response are different measurements
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Zettels
Sensory questions require distinct test methodsSensory questions require distinct test methodsConsumer liking is population- and context-specificConsumer liking is population- and context-specificTrained assessors and target consumers answer different questionsTrained assessors and target consumers answer different questionsBlind and contextual tastings answer different questionsBlind and contextual tastings answer different questionsConsumer test-and-learn sessions require structured contextConsumer test-and-learn sessions require structured contextSmall sensory pilots support local decisions, not category lawsSmall sensory pilots support local decisions, not category lawsTasting literacy requires structure without answer-key thinkingTasting literacy requires structure without answer-key thinking
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Citations
International — EXT-1342 — Significance and use, 135, 150International — EXT-1342 — Significance and use, 135, 150International — EXT-1343 — Scope, 149, 157International — EXT-1343 — Scope, 149, 157
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