When aged inventory cannot respond quickly to demand, sustained customer relationships can bridge the wait for new supply.
This is a company success narrative, not causal proof or a universal growth strategy; the volume text is visibly inconsistent.
The 1980 publicity account describes correspondence, restaurant placements and distributor interest during a reported six-year maturation delay. Marketing and production timing are connected rather than independent.
No access › The Maker’s Mark Story — full-source analysis, PDF 1–59
Atomic statement
When aged inventory cannot respond quickly to demand, sustained customer relationships can bridge the wait for new supply.
Rationale
The 1980 publicity account describes correspondence, restaurant placements and distributor interest during a reported six-year maturation delay. Marketing and production timing are connected rather than independent.
Located evidence
Whitaker — Publicity, maturation delay and distribution — PDF 11–14;
Whitaker 2017 — Publicity, maturation delay and distribution — PDF 11–14
Limits
This is a company success narrative, not causal proof or a universal growth strategy; the volume text is visibly inconsistent.