Reinforces the need to predefine whether a whiskey comparison asks about liking or a named sensory attribute.
Peer-reviewed discussion of pairwise sensory methods.
The review explains that a pairwise comparison can test the direction of a sensory-attribute difference or the direction of preference, and that the hypothesis structure changes with the question.
PDF p. 4
PDF p. 4
3.2 Assessment Types of Ranking Methods
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