American-whiskey context or explicitly comparative research; retain attribution and limits.
Curtis, revised-and-updated2018edition; PDF page numbers are supplied-file positions, not inferred print pagination. Book-era legal, market-share and ownership figures are not current data. Compare Herlihy before using the compressed Smirnoff/Heublein origin account; marketing claims about breath or health are not endorsed.
Curtis describes surplus, price wars, Puerto Rican maturation requirements, tax-funded advertising, Rumster recipe promotions and increasingly light/dry tastes. Vodka's growth is a comparative context for American whiskey's midcentury market.
PDF 189-193
Postwar rum marketing and the rise of light spirits
Entire supplied PDF read and visually inspected1–275. Verified means paraphrase located and faithful, not independent validation of all source claims. No direct quotation designated.
No access / Whiskey Excerpts Database (USWA)
Located original paraphrase; fidelity to the source is not independent validation of every claim.
Evidence
Curtis describes surplus, price wars, Puerto Rican maturation requirements, tax-funded advertising, Rumster recipe promotions and increasingly light/dry tastes. Vodka's growth is a comparative context for American whiskey's midcentury market.
Location and context
Curtis2018, supplied PDF 189-193. Postwar rum marketing and the rise of light spirits. Full supplied-file reading and visual review complete.
Book-era legal, market-share and ownership figures are not current data. Compare Herlihy before using the compressed Smirnoff/Heublein origin account; marketing claims about breath or health are not endorsed.
Annotation
Literature Note 