A first-person operations case, not audited proof that partial rotations increase profit or retention. Academy application should specify measurable test outcomes.
Jim Meehan's 2011 PDT account and supplied 383-sheet PDF.
Meehan reports that full seasonal menu resets removed popular drinks and taxed development. PDT shifted in 2008 to replacing roughly three or four drinks every three weeks while retaining a core menu.
PDF sheets 320–321
Seasonal menu development
Fresh sequential supplied-PDF page and image check on 2026-10-02; exact PDF-sheet locator.
Evidence
Meehan reports that full seasonal menu resets removed popular drinks and taxed development. PDT shifted in 2008 to replacing roughly three or four drinks every three weeks while retaining a core menu.
Location and assessment
Locator: PDF sheets 320–321
Section: Seasonal menu development
A first-person operations case, not audited proof that partial rotations increase profit or retention. Academy application should specify measurable test outcomes.